Our Premier Marketing Action Plan
The Robinson Realty Group approaches the marketing aspect of its full service business from the standpoint of how it can best serve the interests and goals of the seller without compromising the integrity of the transaction in any way. There is no "generic" marketing plan employed by the firm; each case is handled individually and analyzed in accordance with the client's particular needs and desires, the time frame within which the client wants to achieve his/her goals, and the current market conditions.
A comprehensive plan is put together only after (1) this thorough analysis is done, (2) the client understands and appreciates the parameters, and (3) the agent and client agree to proceed as partners.
While salesmanship is an important attribute to have in carrying out marketing responsibilities, the ability to provide leadership in planning and negotiating is an even better quality. As a leader in the real estate industry and in the manner in which the firm conducts itself when handling the selling of property, The Robinson Realty Group has developed a reputation for advocating on behalf of its clients so as to achieve higher appraisal values and the prices the sellers want for their properties.
Before forming The Robinson Realty Group, Lisa Robinson was one of the top listing agents at Coldwell Banker and experienced a 75% success rate in her efforts to establish property values beyond the so-called comparables, especially in subdivisions and neighborhoods that had been discriminated against (because of race and culture) by lenders over the years.
Operating in an honest and forthright fashion, The Robinson Realty Group executes its marketing plans with such proficiency that sellers remain frustration-free throughout the entire successful process.
You can expect the firm to:
- Market your home locally and nationally
- Promote your home to key market areas and agents
- Advise you to provide prospective buyers with a written disclosure of the property's condition
- Advise you to offer a home warranty
- Provide you with pre-qualified buyers
- Provide you with an estimate of your proceeds of sale
- Develop a home enhancement plan
- Market your home to other real estate professionals
- Develop a marketing calendar of events designed to attract buyers
OUR MARKETING SERVICES
Exclusive Marketing
Internal Listings Inventory
Sales Meeting Announcement
Ongoing Promotions(Daily)
Front Yard Signage
"House for Sale" Directional Signs
Interior: Color Flyers / Exterior: Black & White Flyer Display
Weekly Advertisements
The Atlanta Journal-Constitution newspaper (Others include: Atlanta Homes & Lifestyles, Atlanta Business Chronicle, Fulton County Daily Report, Wall Street Journal, etc.)
Special Promotional Events and Bonus
Agent Previews
Agent Caravan Events
Promotional Prize Giveaway
Open House events
Focus groups
Automated Computerized Promotion
Multiple Listing Service
First Multiple Listing Service
FMLS Computerized Prospect Match
MLS Agent Email Communication
World Wide web
www.RobinsonPrestigeProperty.com
www.Realtor.com
www.RobinsonRealtyGroup.com
Direct Marketing
Distribute Just-Listed postcards
Direct Flyer Distribution to Realty Companies via Fax and/or Email
Direct Flyer Distribution via Brandon Printing Company
(600+ Current Homes on Market)
